Freitag

"Recently, in our industry, I’ve noticed a disturbing increase of the term ‘Visual Design’."

I couldn’t disagree more. I’ve known a lot of extremely talented artists that can make something look amazing, much more so than I can. But they couldn’t tell you why a user would click on a link any more than they can explain why their design touches you in such a meaningful way. Most of the artists I know are aware of their talent but they can’t really explain why it works. Someone who can figure out what to build, why they should build it, and how it should be built could still have the need for a talented artist to apply their design which is visual-only. It’s another step in the process.

Put another way, my iPhone isn’t lovely because Jonathan Ive is an extraordinary designer. It’s lovely because Apple employs extraordinary designers, extraordinary engineers, extraordinary software engineers, extraordinary graphic designers, extraordinary project managers, and extraordinary product visionaries. The design is but one aspect of the user experience. All of them combined are what make a design.  

(via timoni)

(Source: markboulton.co.uk, via timoni)