Hulu to Charge Users in 2010
Bad move, Hulu. I currently get all of the major networks and many of the smaller networks over-the-air in HD for free. I can watch The Office, 30 Rock, or The Simpsons without shelling out one dime. Why would I pay for this service? Watching TV shows while sitting in front of my computer and not from the comfort of my couch on my big-screen TV is not what I would consider a convenience.
This is the problem with so many services that go online. They believe the only way to make money is for users to subscribe to their service. I worked for both newspapers and magazines in my career and the truth was that the subscription dollars they received each month were a pittance compared with the advertising revenue. And they often had promotions where they would give their publications away for free because they knew that higher circulation meant more money they could charge advertisers. But somehow when they go online this model suddenly goes out the window and it “needs to evolve to have a meaningful subscription model as part of its business.”
Bullshit. I’ll get my content elsewhere.
(via @jluciano)
