New iPhone App Piracy Statistics Reveal "Try Before You Buy" Mentality is a Myth

This issue is always looked at by the content owners as lost sales and revenue. The thought is that if people didn’t steal their software (or music or movie or whatever) then they would sell so many more copies and make so much more money. But they always forget one very important thing. People are cheap. And if these people didn’t steal it, they probably wouldn’t buy it either. So your “lost sales” arguments mean diddly.